Beauty in Hand
Digital Strategy & Activation
CHIC moves first so our clients can go further. TikTok Shop is retail, redefined: fast-paced, creator-led, and unapologetically visual. CHIC cracked the code early, positioning La Roche-Posay with a TikTok Shop experience designed to perform, and built to last. Seamless, strategic, and unmistakably on-brand.
The core challenge: translate brand expertise into a format that fits in your pocket. CHIC combined insights, sharp storytelling, and platform fluency to help the brand rise above the noise. No gimmicks. No glossing over complexity. Just a clear, confident entry into one of the most dynamic retail environments in the world.
With team in Paris and Singapore, CHIC brought dual fluency in TikTok and Douyin –– paired with the cultural sensitivity that turns presence into performance.
La Roche-Posay became a benchmark: a fully native TikTok ecosystem that was visually distinctive, medically credible, and definitively La Roche-Posay.
Deliverables included livestream formats, brand banners, product packshots, and product storytelling pages now core to TikTok commerce, where over a thousand live shopping sessions stream daily.
As TikTok Shop enters new markets, the question remains: How can leading brands speak the language of digital platforms, without ever losing their own?
