A 56 Year Old's Excellency
How do you preserve an eternal soul?
For The Glenlivet's Eternal Collection, Second Edition, CHIC's challenge was to pair their oldest whisky to date with a narrative as enduring as the liquid.
The striking 'Sculpting Eternity' artwork by Fredrikson Stallard provided CHIC with the physical manifestation of legacy - Speyside heather rising from ancient rock. Our mandate at CHIC was to take this unique alliance and translate it into reality for a global market, in a creative process where our premium mindset was the guiding force.
The visual ecosystem was shaped through the focused lens of CHIC's production studio’s meticulous technical skill and keen creative eye.
This meant crafting the overarching Key Visual, directing the product film, producing a complete suite of beauty shots, and designing the supporting informational booklet.Uniting product, sculpture, and narrative into a single and cohesive experience heroed the strength of The Glenlivet's brand legacy, Fredrikson Stallard's artistic vision and the 56YO's excellency.
What part of your brand’s legacy is waiting to be sculpted?
