A Christmas Story Born in La Gacilly
A new holiday saga unfolds, with a graphic signature rooted in La Gacily. For the 2025 Christmas campaign, CHIC crafted a visual universe in which the warmth of the season brings forward what lies at the heart of Yves Rocher: its heritage and authenticity.
At the centre of this direction is La Gacilly - the village where the saga began, reimagined as a festive, welcoming horizon. A symbol of origin. A marker of identity. A reminder of what makes the brand unique.
From this universe, CHIC developed the complete on-pack expression, including the limited-edition collection and the Advent Calendar, refining colours, forms, and emotional cues into a cohesive, premium graphic language.
The traditional holiday wreath illuminates the scene, transforming it into a storytelling device that feels crafted, warm, and unmistakably Yves Rocher. A sensorial, generous collection brought to life by a campaign anchored in its tagline: “Here Begins the Magic.”
