Future-Proof Elegance
CHIC reimagined Esthederm’s new volume for serums and creams — crafting a distinctive, adaptable system.
One that expresses a brand truth: skin is a living organ.
One conviction guided every design choice: the product had to embody that living essence.
La Science du Vivant became our strategic and creative compass. It blends the brand’s eco-biology ethos, sensory refinement, and scientific rigour. The result? A design that feels intuitive. Invites touch. And can adapt across all Esthederm product ranges.
Eco-consciousness meets premium positioning. The refillable, multi-format system, crafted in glass, reduces environmental impact whilst enhancing desirability.
CHIC applied its expertise in strategic brand thinking and product design to create forms that are visually unified — yet flexible enough to suit different formulas. A proprietary silhouette was developed to express Esthederm’s identity with technical precision — and emotional resonance. This project is a clear example of design as strategy. One that feels unmistakably Esthederm. Unmistakably alive.
True luxury evolves when sustainability is built into its essence. Esthederm and CHIC are proud to shape that future.
