Dolce Vita in Provence
Château de Berne was already a five-star destination.
CHIC transformed it into a lifestyle icon. The challenge: unify wine and hospitality under a single narrative, crafting a true art de vivre.
Our insight: Château de Berne is Provençal by location, Mediterranean by soul. Bathed in 300 days of sunshine, rooted in Roman heritage, enriched with Tuscan influence…It is a place where cultures intertwine, embodying the effortless elegance of dolce vita. CHIC distilled this essence into a brand territory where every sip, every stay, celebrates Mediterranean art de vivre: lightness, beauty, timeless sensuality.
A sanctuary where slow living meets refined indulgence.
A sanctuary where slow living meets refined indulgence.
Through CHIC’s creative vision, dolce vita came to life, giving Château de Berne an authentic platform that now guides every strategic and creative decision.
From the new brand signifier and refined colour palettes to packaging, label design, and key visuals, CHIC established a distinctive visual footprint.
A signature prestige green and pistachio green differentiate the brand in the world of Rosés, elevating its presence across shelves, POS, and communications.
Château de Berne now offers an experience as rich, vibrant, and unforgettable as its terroir.
