Macallan

CELEBRATING LIFE’S MOMENTS, THE MACALLAN WAY

Brand Identity & Packaging

For a Singapore-exclusive edition, CHIC reimagined the expression of The Macallan’s Rare Cask collection: transforming it into a collectible experience designed for celebration, gifting, and personal enjoyment.

Anchored in the idea of creating connections through shared moments, the design blends Singapore-inspired cultural references with The Macallan’s signature craftsmanship. From a bespoke outer sleeve to a repurposable bottle necklace, every element was conceived to extend the ritual beyond the bottle itself. A limited edition where local culture meets timeless savoir-faire, and where design becomes a lasting memory.

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